Clay Paky and Acoustic & Lighting have recently bolstered their partnership to distribute the Italian company’s products in Malaysia, Singapore and Thailand, the three leading Asian markets directly controlled by Acoustic & Lighting and its branches.
In the business for over 20 years with more than 100 operators and countless and prestigious references, this year Acoustic & Lighting has decided to create a “high profile” product line for the professional audio and lighting market, crowned by Clay Paky.
The first step was to create a showroom at Acoustic & Lighting’s Puchong headquarters in Malaysia, exclusively dedicated to Clay Paky products, staffed with professional line experts to exclusively promote and sell Clay Paky products.
From June 27 – 29 the two companies held an international joint event in Puchong including live events, demos, seminars and technical study groups over the 3 days. All the events were organised and coordinated by president YEO KIM SAN and by Marketing Manager LYLY LAW (Acoustic & Lighting) in association with Clay Paky’s Far East Sales Manager Alberico D’Amato.
The first day included a live concert with a local band, specifically designed to highlight Clay Paky Alpha potential. Lighting for this event was designed and directed by Clay Paky LD Giovanni Zucchinali. Acoustic & Lighting specialists assisted him in lighting project construction and installation. The concert was followed by a short technical demo, pre-recorded by 250 operators.
Alpha Beam 300 is worth a special note. It is not just an innovative product but a new “concept” highly anticipated by Lighting Designers. It is a Moving Light Beam exclusively introduced by Clay Paky, that produces a super-concentrated parallel light beam and is used like a Par64 ACL but with highly superior and innovative features: broad and fast movement on two axes, peerless brightness (three times that of an ordinary 1200W Wash), complete graphics, full colour mixing (CMY + colour wheel), patented frost, electronic ballast.
The following days were dedicated to technical seminars on the Clay Paky Alpha with the participation of 70 highly qualified professional operators from the Rental, TV and Theatre sectors from Malaysia, Thailand and Singapore – the three markets aggressively pursued by Acoustic & Lighting.
Technical study sessions dedicated to the Alpha Spot HPE 1200, Alpha Wash 1200, Alpha Beam 300, Alpha Spot HPE 300 and Alpha Wash 300 were held in the Acoustic & Lighting Conference Hall.
The seminars, demos and live events were a smashing success and participants complimented the two companies on their professionalism, organization and synergy. The triumphant success has moved Acoustic & Lighting to participate in the Singapore Pala with a Clay Paky area in its stand. Clay Paky also booked a room at the expo center where it will hold company presentations and technical product demos, similar to those held in Puchong.
Alberico D’Amato commented: “I’m highly satisfied with the progress made in strengthening our partnership. We’re convinced that Acoustic & Lighting’s decision to concentrate on the professional market and high quality products will reap success from Clay Paky. Malaysia, Singapore and Thailand are important emerging markets for us and concentrating on them will be profitable in both the short and long term”.