THE “IMMERSIVE EXPERIENCE”
Claypaky’s booth at Prolight+Sound was the trade fair’s true centre of attraction. “CLAYPAKY’S IMMERSIVE EXPERIENCE” theatre was a large room with 270 degree cine projection, which hosted a multimedia show that mixed light, sound, video, stage design and atmospheric effects. It was of course all designed to present the new products Claypaky had brought to this important international event in an artistic, and not just technical, way.
[VIDEO] Watch the 360° demo show
[VIDEO] Watch the full HD demo show
Pio Nahum, Claypaky CEO, had this to say: “The new lights we presented this year do not stand out for their special and spectacular effects, but for their sophisticated parameters, such as the quality of their light, their ability to render pure colours, their total control of colour temperature, and the accuracy of their functions. For this reason, we prepared a presentation in a completely closed room, with a show that combines creativity and technology. It was a very challenging project, but its success in Frankfurt made it worth while. The number of visitors who chose to live this immersive experience was amazing. People were queuing up outside our booth and we were forced to double the number of shows! Now everyone knows about the new Axcor and our new HCR technology.”
During the first evening of the trade fair, Claypaky hosted an open party with appetizers, free drinks and music at its booth. It was a pleasant convivial break, where there were many Claypaky distributors, partners and friends.
CLAYPAKY AND OSRAM
This trade fair once again demonstrated the synergy between Claypaky and Osram, as Nahum pointed out: “Our parent company is paying increasing attention to the field of entertainment. It supports our projects with persistence and enthusiasm and offers us its best technologies.”
On Tuesday, the first day of the fair, a joint Osram-Claypaky-ADB press conference was held in the afternoon in front of over forty journalists and the industry press. The three company CEOs, Hans-Joachim Schwabe, Pio Nahum and Simone Capeleto respectively, spoke about and illustrated their corporate policies and new products.
NEW CLAYPAKY PRODUCTS
The Axcor Profile 900 is the first Claypaky spotlight to use a LED light source, instead of a traditional discharge lamp. Claypaky has chosen to use a white LED engine with high luminous efficiency, total power of 900 watts and luminous flux of 24,000 lumen output, and couple it with a system of dichroic filters to create the colours.
[VIDEO] Watch the teaser
The K-EYE HCR is a LED wash light which provides total control over the quality of all forms of white or coloured light. The heart of the K-EYE HCR wash light is a LED light source consisting of a module with six chips, each for a different colour. This exclusive Claypaky device provides a very wide colour range with excellent colour spectrum coverage.
[VIDEO] Watch the teaser
The Scenius Unico is a multifunctional luminaire: a magnificent spot and profile light for projecting effects and framed beam shapes, an excellent wash light, and a beam moving light, featuring a powerful, narrow, super concentrated beam.
[VIDEO] Watch the teaser
ADB NEWS: NEW PRODUCTS AND A NEW LOGO
The new ADB corporate image was officially presented at Prolight+Sound, along with other marketing projects aimed at reviving the historic French brand internationally. Of course the most significant news was the début of an extraordinary new ADB light. The KLEMANTIS is a new asymmetric linear cyclight based on the most advanced LED technology, featuring the innovative and exclusive six-colour LED module HCR technology and its unique control algorithm.
The NEW IMAGO is a compact lightweight high-tech USB backlit control surface, which becomes a fully fledged console when connected via USB to a PC running HATHOR lighting software. The IMAGO WING completes the IMAGO family by offering additional control options when used with the IMAGO.
CLAYPAKY DISTRIBUTOR MEETING
Claypaky also held its Distributor Meeting at the Frankfurt trade fair. Claypaky CEO Pio Nahum and Head of Sales Alberico D’Amato presented the plans and new instruments for the current year to more than one hundred distributors and agents. The meeting concluded with the presentation of the “Claypaky Ambassador of the Light” awards. The winners were:
Distributor of the Year: TONGSUH TECHNOLOGY – South Korea
Most Progressive Distributor: PRO-TECHNICA – Bulgaria
Best Performance: A.C.T Lighting – USA
Most Loyal Distributor: PELYHE & TARSA – Hungary
Amazing Determination: SGS SISTEMAS – Latvia
Best Open Day: VALOOK – Chile